San Francisco, CA - September 15, 2010 
Business Success for Fabricators - Don't Let Revenue Slip Away!
What makes stone fabricators successful? That is the entire focus of this event. By attending this event, you will gain the following insight:
- Analyzing the cost of doing business. Learn more about how adjustments to your operating cost affect your ability to competitively price your product.
- Benchmarks for financial performance. Learn how your company compares to other fabricators (note: you’ll obtain executive summaries of both the 2007 and 2009 fabricator financial benchmarking surveys produced by the Profit Planning Group on behalf of the MIA). A great resource to review with your accountant and management team.
- Discussion on diversifying your operations. Obtain tips to expand your current offering of products and services.the price of admission.
- Equipment needs.Just look at the sponsor list – many of these companies will be attending the seminar. Spend time face-to-face time discussing your needs with them at this event.
- Showcasing techniques and tips for templating, fabrication and installation. You are bound to pick up a handful of ideas of other fabricators attending the event – well worth the price of admission.
- Marketing your company.Join the discussion about how to position your company and your product with architects, designers, and homeowners. This will include how offering CEUs (continuing education units) to architects and designers is a win-win proposition for your company.
- Value of being an MIA accredited natural stone fabricator. Learn first hand from the instructor and how becoming an accredited shop can impact your business.
- Networking. The most important reason to join this industry event!
Instructor:
Duane Naquin, Stone Interiors
Target Audience:
Business owners, fabrication supervisors/managers, marketing professionals, and other employees identified for succession planning within your company.
Welcome from the Bay Area Host Committee!
The host committee is comprised of over a dozen Bay area stone companies who are working diligently to make this seminar a success. Plan on joining them at this industry event.
Agenda
- Morning
- Afternoon
| 8:30am | Registration opens |
| 9:00am |
Welcome / About the MIA & Stone World / Class Objectives |
| 9:10am |
Attendee introductions / expectations |
| 9:30am | Understanding your fabrication costs / sales pricing |
| 10:30am | Break / networking with sponsors |
| 10:45am | Financial benchmarking (how does your fabrication company compare against your industry peers?) |
| 12:00pm | Lunch / tour / networking with sponsors |
| 1:30pm | Diversifying your company's products and services |
| 2:30pm |
Break / networking with sponsors |
| 2:45pm | Marketing vs. branding your company/products |
| 4:00pm | Networking / Q&A |
| 5:30pm | Depart for home |
Venue
Walker Zanger
1455 Crocker Ave
Hayward, CA 94544
www.walkerzanger.com
Host Hotel
Crowne Plaza Hotel
32083 Alvarado-Niles Road
Union City, CA 94587
Hotel 510.489.2200
*Ask for Marble Institute Room Rate of $99 per night + tax
Special Thanks to:
Continental DIA Diamond Products, Inc.
San Carlos, CA
Registration Fee
$99 (Register 3 people and the 3rd registration is free after two paid registrations of $99/each)
- Earn a $25 bookstore credit — Each attendee will receive a $25 credit for items from the MIA bookstore. Credit will be awarded onsite at the seminar.
- Earn two free registrations — non-MIA member companies who join prior to or during the seminar will be able to send two employees to a seminar for Free (a $198 value). For more information about membership, go online to http://www.marble-institute.com/membership/join.cfm or call 440.250.9222 (ask for Jeff Handley).
